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Corporate Mobility In Latin America

A Guide To Having A Best-In-Class Travel Program In The Region

A guide to having a best-in-class travel program in the region is targeted at travel managers. The guide presents sector development in Latin America and the entire business travel chain in regional countries.

The guide was put together by Elizabeth Wada and Ricardo Ferreira, and content was developed by two different teams: executives of the Hogg Hobinson Group (HRG) - global leader in business travel based in several Latin American countries that provided market data and researchers of the Universidade Anhembi Morumbi of São Paulo, and members of the Corporate Hospitality and Services research groups that were responsible for contextualization of each country.

According to the editors, despite the cultural links that connect Latin American countries - an emerging market that is important for local, regional and multinational companies that are expanding to global or regional markets - political, economic and social issues of these countries are a mystery to professionals of other regions and those who deal with Latin-American affairs.

"The aim of this guide is to provide a starting point for discussions on corporate mobility by presenting some practices that have been adopted in Latin-American countries," explains Ricardo Ferreira, vice-president of Grupo Alatur/ HRG Brasil.

The book contains chapters that especially dedicated to Mexico and Brazil due to the size of these markets. Remaining countries are grouped in chapters such as "Central America and the Caribbean", "Andean Countries " and "Southern Cone". The proposal is to share knowledge on the needs of each country regarding business travel, best program alignment practices - local, regional or global; with investment optimization and cost reduction, and the key lessons that should be learned and considered.

Strategic Improvisation

Behind the Scenes of a Management Model

Jean-Claude Bessudo

Improvisação Estratégica introduces the well-articulated thoughts of Jean-Claude Bessudo to the Brazilian tourism community. The author is a Columbian entrepreneur who inspires thousands of professionals that work in the sector. The answers found in the book are useful for all executives and entrepreneurs, not only for those connected to the tourism sector. He provides powerful tools that are applicable, with the right adaptations, to all types of companies. The author justifies the expression and strategic improvisation based on two common facts in Columbia: the difficulty of planning and the need for the capacity to adapt to circumstances. He also associates abilities and competencies of doing what no one else has managed to do: become dominant in a market that is traditionally scattered.

Events - Business Leverage

How and why to implement a Strategic Events Management Program

Ricardo Souto Ferreira & Elizabeth Kyoko Wada (orgs.)

In competitive scenarios, it is increasingly necessary to communicate, motivate and develop face-to-face relations with clients, suppliers and employees. Therefore, there is no better tool to activate more effective business than a corporate event. Written in a clear and direct manner by subject experts,Eventos Uma Alavanca de Negóciosmanages to conceptualize and discuss implementation issues connected to strategic events management by presenting and sharing rational thinking on Events Management.

Proving the Value of Meetings and Events

How and why to measure ROI

Jack J. Phillips & Monica Myhill & James B. McDonough

This book presents an effective instrument for the evaluation and measurement of results in a wide range of events: the Phillips ROI Methodology. Essential for sector professionals, this book is more than a full work tool. It is the global vanguard in the results measurement trend.

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